Floor Art at MCI (KCI) Airport

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Is it Tripe or Tryp? Marketing Fail

I often see marketing errors. Maybe it’s just me or maybe I have a warped sense of humor but I say to my wife all the time “why didn’t they just ask me?” I could have set them straight before they launched a new product, marketing campaign or brand. This one comes under that topic.

I was browsing through my company travel discount Lifemart site. It’s fun because usually the deals aren’t that great but I’ll save that topic for another day.  I saw an add for a new brand of hotel by Wyndham called TRYP. The first thing, like the very first thing, that entered my mind was the street side signs for Tripe. So how is that bad. Well if you’re not familiar with Tripe it’s not fish or some random sandwich it’s usually beef and is usually made from the muscle wall (the interior mucosal lining is removed) of the first three chambers of a cow’s stomach. It’s fairly gross unless you are one of the few that think it’s great (I guess). Click on the photo below to go find “awesome” recipe ideas.

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So Wyndham likely has focus group research and whatever but I call this one a fail. If I was the CEO and someone brought this idea and name to me I would fire them on the spot.

FireShot Capture 1 - TRYP by Wyndham Hotels - https___www.tryphotels.com_en_

In Wyndham’s defense it does look like a nice chain of hotels and way above the Knights Inn’s and Travel Lodge locations they have in many places. I just think that, well…they should have asked me…..OH you mean it’s like “TRIP” not “TRIPE” I get it now.  You too can “Own the City”

Oh and Wyndham if you really want to turn around your company just come ask me about such ideas. I’d be glad to give you my opinion such stuff…really.

 

TSA Global Entry MCI style

Hanging out at MCI airport waiting for my wife to get her TSA Global Entry interview. 

It’s located in gate 90 at the far East end of the C terminal. Easy way is to park in the “circle parking” and walk in. Parking cost is about $3. Not sure but they might validate parking though if you bring in the paper parking ticket. 

Quick trip summary El Paso Texas ELP

I was in El Paso for business recently and thought I’d post a few photos. I stayed at the Holiday Inn Express & Suites West hotel in the Northwest suburbs of town. Good hotel with good staff. I would recommend it if in the area. It’s a little ways from the airport, like say 20 minutes but not bad.

The ELP airport wasn’t bad but I was a bit disappointed in the AA gate employee. Super laid back and in no big hurry to board passengers. Not good about communications, boarded late, etc. It really didn’t effect the flight as it was on time and a small plane but in an IROP situation I can see where things could get ugly here.