I had a recent business trip that required a stay in Madison Wisconsin. Thankfully the weather was mild and almost warm for January in Madison. I picked one of the new IHG brands that just launched, called Avid. I didn’t bother to read the press releases they have done on this so I’m not sure what they are trying to achieve.

My impression is that it’s a minimalist Euro Budget approach. Something like a cross between an Ibis and Holiday Inn Express. This property opened on December 19th, 2019 so it is only a couple of weeks old. It’s hard not to like a brand new property of any type. I’ll be interested to see what it’s like in say 3 years but I guess that’s on the local management to keep it in good shape.

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I liked the free breakfast offering that has self service hot sandwiches that seemed to be really good quality. They also have self service cereals, fruit and a good selection of items that all seem fresh.

I also really like the higher end Bunn self service coffee machines but I think they missed a chance to add a high end self service espresso / cappuccino type unit in this area. It just seems like a natural fit to have a Nespresso or Illy type machine in addition to what they have on offer. Not a big deal though.

This Avid hotel has a 24 hour fitness center with nice new equipment. No swimming pool which is fine for this property. Free parking at this location and they offer a grab and go market store in the lobby that had a lot of soda, bottled waters, snacks, etc. Overall a nice concept. I think adding a small bistro lobby bar sort of like Hyatt Place or some Holiday Inn Expresses in Europe have would be a bonus but not a big deal.

The rooms are nice because they are new and also well arranged. They are small. Not Clubquarters small but about half the size of many USA Holiday Inn Express properties. They offer laminate flooring much like the latest HIX designs from IHG. My room had a shower and no bathtub. I assume all the rooms are shower only which I like.

PRO’s – Nice new fun concept.

Simple brand with good service and clean.

Price point seemed to be lower than other hotels at time of my stay.

Free parking.

24 hour fitness center.

Free breakfast with good food. Great staff.

CON’s – No bar soap. I don’t love it but I “get” the virtue-signaling / cost savings of the bulk shampoo and soap bottles in the shower but bar soap is a must for me. This is a big negative in my world and such a simple thing to make right.

TV was good but didn’t seem easy to stream your own content or watch Netflix, Crackle, etc. Marriott seems to be a leader in this area. Not a big deal.

Rooms a bit noisy with somewhat thin walls and the typical self slamming doors. Not a big deal but could be a killer if around those with lack of an indoor voice or door slamming habits.

Overall I really love this hotel (other than the bar soap issue). I would stay here or at other Avid’s again but I need to remember to pack my own bar soap for some odd reason #brokenrecord. I’m not sure we really need another hotel brand but I could learn to love Avid hotels.