I often see marketing errors. Maybe it’s just me or maybe I have a warped sense of humor but I say to my wife all the time “why didn’t they just ask me?” I could have set them straight before they launched a new product, marketing campaign or brand. This one comes under that topic.
I was browsing through my company travel discount Lifemart site. It’s fun because usually the deals aren’t that great but I’ll save that topic for another day. I saw an add for a new brand of hotel by Wyndham called TRYP. The first thing, like the very first thing, that entered my mind was the street side signs for Tripe. So how is that bad. Well if you’re not familiar with Tripe it’s not fish or some random sandwich it’s usually beef and is usually made from the muscle wall (the interior mucosal lining is removed) of the first three chambers of a cow’s stomach. It’s fairly gross unless you are one of the few that think it’s great (I guess). Click on the photo below to go find “awesome” recipe ideas.
So Wyndham likely has focus group research and whatever but I call this one a fail. If I was the CEO and someone brought this idea and name to me I would fire them on the spot.
In Wyndham’s defense it does look like a nice chain of hotels and way above the Knights Inn’s and Travel Lodge locations they have in many places. I just think that, well…they should have asked me…..OH you mean it’s like “TRIP” not “TRIPE” I get it now. You too can “Own the City”
Oh and Wyndham if you really want to turn around your company just come ask me about such ideas. I’d be glad to give you my opinion such stuff…really.