IHG 2nd Quarter Accelerate Promo Now Live but….

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In case you’re not familiar IHG Hotels has for many years run a quarterly bonus point earning promo called Accelerate. It has been decent for many years however it is targeted and seems to track how often you stay at IHG. So in other words, if you don’t stay at IHG hotels (Holiday Inn’s, etc.) often then you tend to get really good offers. Like “Stay 1 Night and earn 4,000 bonus points” or whatever. If you stay at a lot of IHG hotels the offers tend to get harder to achieve but also may offer greater rewards. For example “Stay 26 nights this quarter and get 20,000 bonus points” or whatever.

IHG says:

Complete your customized offers now and get your points. With offers designed for the way you like to travel, Accelerate helps you experience more of life. Earn bonus points, get rewards, and make every stay count more.

How does it work?

1. Book and stay at any IHG® hotel around the world from now until August 31.
2. Earn bonus points to use for great rewards and moments that matter.

So we get to:

Have: Customized offers, great (See above)

Offers that are designed for “the way you like to travel”, Apparently not the way others like to travel for me to travel the way I do or something.

“Experience more of life”. Apparently by staying at IHG hotels “life” is more of an “Experience”

And we get to “make every stay count more”.

All sounds great unless you get a crappy offer like my wife did this year.

Here is her offer:

FireShot Capture 048 - IHG® Rewards Club - Earn the extra rewards you deserve - Register Now_ - www.ihg.com

OK let’s say you aren’t familiar with this promo and think this is a great offer. That would be good if you didn’t know that my wife usually has an Accelerate promo worth like 50,000 points but can be hard to reach. She stays about 100 nights a year in hotels so targeting 24 nights’ish in a quarter to get some bonus works for her and IHG. This promo is so low AND requires her to stay for leisure to obtain it. Since she is a business traveler she doesn’t usually stay over on Saturday night. She doesn’t usually book for points & cash and uses a business credit card. Kind of disappointed.

Before you accuse me of kicking the gift horse that IHG Accelerate usually provides I will point out the offer I got below. Why is mine better? Because IHG had done the same to me in early 2018 and I moved all my stays over to Marriott in early 2018 to try and reset the clock with IHG. Good plan right? Sure except I found out that I REALLY like Marriott. In the marketing world, I would consider that a failure. So by IHG having targeted promo’s that punish loyal customers (11,600 versus 60,100) it can backfire I think.

FireShot Capture 049 - IHG® Rewards Club - Earn the extra rewards you deserve - Register Now_ - www.ihg.com

I won’t bring up the registration process issues on this latest promo. Mine worked fine and my wife’s didn’t load until after May 1st. Not sure why. I assume IT issues and not that they more closely reviewed her’s for extra crappy-ness.

Anyway. I urge you to register if you even think you’ll stay at an IHG hotel soon.

How does it work?

1. Sign up for Accelerate.
2. Book and stay at any of your favorite IHG® hotels from May 1, 2019, and August 31, 2019.
3. Earn bonus points to use for great rewards.

You can sign up for the latest promotion by June 18, 2019, and each offer must be completed between 5/1/18 and May 1, 2019, and August 31, 2019.

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